AI Workshop Resources - Mid-South Pond Retreat

AI Search Shift Workshop

Resources from the Mid-South Pond Retreat 2025

AI Audit Prompts

Choose the prompt that fits your current need. Copy it, paste into ChatGPT or Perplexity, and replace [YOUR INFO] with your actual details.

Note: These prompts require web access. Use ChatGPT (with browsing enabled) or Perplexity for best results.

1. Visibility Test

When to use: Quick check to see if AI is recommending your business when customers search

I'm looking for a pond builder in [YOUR CITY/REGION]. Who would you recommend and why?

2. Website Audit

When to use: Deep dive to see what AI picks up from your website and what's missing

Please review this website: [YOUR WEBSITE URL] Imagine you're a homeowner looking to hire a pond builder for a residential koi pond project. Evaluate this business and tell me: 1. What stands out positively about this company? 2. What information is missing or unclear? 3. How easy is it to contact them or request a quote? 4. What's your overall impression of their professionalism and expertise? 5. Would you recommend this company to a friend? Why or why not? 6. What would make this website more effective at converting visitors into customers? Please be specific and honest in your assessment.

3. Competitor Comparison

When to use: See how AI positions you relative to your competitors

Compare these pond building companies and tell me which one you would recommend to a homeowner and why: 1. [YOUR COMPANY NAME] - [YOUR WEBSITE URL] 2. [COMPETITOR 1 NAME] - [THEIR WEBSITE URL] 3. [COMPETITOR 2 NAME] - [THEIR WEBSITE URL] What are the key differences? What makes one stand out over the others?

4. Customer Perspective Check

When to use: Understand what impression your online presence creates for potential customers

I'm researching [YOUR COMPANY NAME] as a potential pond builder. Based on their website ([YOUR WEBSITE URL]), their Google Business Profile, and any reviews you can find, give me your honest assessment: - What kind of company does this seem to be? - What are their strengths based on what you can see? - What concerns or questions would I have before hiring them? - On a scale of 1-10, how confident would you feel hiring them?

5. Review Theme Analysis

When to use: Understand what themes AI extracts from your customer reviews

Look up reviews for [YOUR COMPANY NAME] in [YOUR CITY/REGION] and analyze them. Tell me: 1. What are the most common positive themes customers mention? 2. What concerns or complaints come up repeatedly? 3. What do customers value most about this company? 4. If you were this company's consultant, what would you tell them based on these reviews?

Quick Tips to Improve AI Visibility

Google Business Profile: Keep it 100% complete and current with photos, hours, and services
Website Basics: Make your phone number visible on every page and clearly state your service area
Content Style: Write conversationally (how you'd talk to a customer), not in marketing-speak
Reviews Matter: Get them on multiple platforms and respond to every review—positive or negative
FAQ Page: Answer the questions customers actually ask—AI pulls from these heavily

This Week's Action Plan

Day 1: Run the Visibility Test (Prompt #1). Do you show up when AI recommends pond builders?

Day 2-3: Run the Website Audit (Prompt #2). Take notes on what AI identifies as missing.

Day 4-7: Pick one thing to fix based on what you learned. Start small and build momentum.

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